Once Upon | Photo Books Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Once Upon | Photo Books's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Once Upon | Photo Books.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Once Upon | Photo Books
App Name : Once Upon | Photo Books
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Once Upon Publishing AB
Publisher : Instagram,Cymera,Facebook,Stamp Buffet by PhotoUp,世界未解之谜-科学探索发现人类世界历史揭秘,Fotor - Photo Editor&Collage
Total creative ads during the time period : 2,713
Duration : 641
Popularity : 321,929
Check ASO Keywords of Once Upon | Photo Books
2. Once Upon | Photo Books’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Once Upon | Photo Books in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Once Upon | Photo Books in the recent period. As of 2021-03-15, among the Once Upon | Photo Books‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 18.6%, Playable Ads category's proportion is 0.0%, Image category's proportion is 76.74%, Carousel category's proportion is 4.65%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Once Upon | Photo Books's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.18%,
Facebook's proportion is 25.6%,
Messenger's proportion is 24.17%,
Audience Network's proportion is 24.05%,
's proportion is .
In the date of 2021-03-15, Once Upon | Photo Books‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Once Upon | Photo Books
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Once Upon | Photo Books. We can see some advertising trends.
Top 1 Ad Creative of Once Upon | Photo Books
Ad Details ：
Headline ：
Text ：LET YOUR BEST MEMORIES LIVE ON! Once Upon app makes it super easy to create photobooks straight from your phone. Free download and books from £20.
Top 2 Ad Creative of Once Upon | Photo Books
Ad Details ：
Headline ：
Text ：MAKE YOUR CHILDREN’S PHOTOBOOKS IN LESS THAN AN HOUR! Once Upon app makes it super easy to create photobooks straight from your phone. Free download and books from £20.
Top 3 Ad Creative of Once Upon | Photo Books
Ad Details ：
Headline ：
Text ：MAKE YOUR CHILDREN’S PHOTOBOOKS IN LESS THAN AN HOUR! Once Upon app makes it super easy to create photobooks straight from your phone. Free download and books from £20.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 163 | 163 | 163 |
| Popularity | 978 | 977 | 977 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Once Upon | Photo Books in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Once Upon | Photo Books's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Once Upon | Photo Books, you can click the app name below to view related reports, or you can find more info in ASOTools.